This term refers to the process of creating a print layout and performing all the steps that lead to the final print project. A digital prepress machine accepts information electronically and transforms the data onto a printing plate which is ultimately used to transfer your files onto paper while on press. So, in essence It is a printing industry term for the activities that occur after a commercial printer receives an order and the corresponding graphics files from the client, but before any actual printing takes place.
The First Stage: Pre-Flighting
The Second Stage: Creating a Proof
- Once the graphics file passes the pre-flight stage, it moves on to the second pre-press stage – creating a proof. A proof is a close representation of how the finished piece will appear when it is printed.
- On many projects, such as business cards or postcards, a proof is often created as a PDF. Since a PDF is an electronic file, it can be emailed to the client for approval…which greatly speeds up the proofing process.
- Also, if a print project involves finishing operations such as binding or folding – like that of a book or brochure – it is recommended that a physical proof be created. A physical proof will demonstrate how the piece will be constructed, where it will be folded, the order of the pages, etc.
- In addition to avoiding any unforeseen errors, the purpose of the proof stage is to ensure that the client and printer are in complete agreement on the desired outcome.
I thought I’d share with you the sheer delight the client had when they received the completed booklets. They were jumping up and down with glee! Once again, a fine job! Thanks a million for the great work, communication and final product that you continue to deliver!